We integrate WOW and WOO into each one of our services. These may be used individually, combined for added impact, or why not use WOWWOO as your very own marketing and creative ‘department’? If you don’t know what you need then don’t worry as we are here to help so please get in touch with us.
A brand is not just a logo but encompasses everything your product or business stands for. Customers can be won or lost on first impressions so ensuring your brand creates the WOW factor means that it is more likely to be noticed over and above the competition. If a brand is strong enough, customers will be WOOed by all that it represents. They will come to recognise it, want to identify with it, be proud to buy into it and ultimately be more likely to recommend it to others.
An on-line presence is your window to the market and is the first opportunity you have to present your business or brand to the world. In a crowded online world, a well developed strategy to build traffic to your site is essential. Once your site has been found there isn’t long to make an impression so it is important that your unique selling points and attributes are presented clearly and creatively with a WOW to attract attention. An easy to navigate site with quickly accessible and enticing information will WOO the visitor with an enjoyable experience so that they explore further, take the desired action and return regularly.
Electronic Marketing uses the internet to build awareness for your products or services and connects to either potential or existing customers using online techniques such as e-mail marketing, social media marketing, interactive online ads, online directories, affiliate marketing or viral marketing etc. Using carefully designed and developed electronic campaigns we will continue to WOW your audience with well timed, appropriate and targeted communications and WOO them with messages, information or promotions that they cannot resist.
We have a real passion for creativity and keep abreast of what is ‘on trend’ whilst maintaining longevity. We dare to be different but our flair is always determined by what is appropriate for the product or service and marketplace. A WOW design uses inspirational graphics, well balanced typography and impactful styling to captivate audiences. Once interest is captured, our cleverly crafted content and layout will draw them in further and WOO them into taking action.
Nothing can WOW an audience more than a bold, iconic, witty or clever advertising campaign to generate awareness, endorse brand strengths and encourage recall. Using our wealth of experience in concept development, ad design and production, copywriting and media buying we deliver the WOO by invoking a positive reaction with memorable and thought provoking advertisements online, in press as well as on TV and radio.
Sales promotion is a powerful, complex marketing tool designed to encourage trial from new customers or increased spend and loyalty from existing customers. We create distinctive promotions that deliver a hard to miss WOW that stops audiences in their tracks. Always relevant, to the point and incorporating industry legalities, our inspirational in-store promotions, mail in offers, competitions or point of sale will also deliver a thought-provoking WOO to encourage target audiences to try or buy.
Direct mail is sometimes overlooked due to the shift to electronic forms of communication that, on the surface appear more cost effective. However, great response rates can be achieved for some services and products by use of traditional methods and it provides another platform to convey brand values and buy in from specially targeted geographical regions. We inject WOW into mail pieces so that they get noticed on the doormat and weave WOO into the content to elicit a positive reaction and desire to keep the item rather than feed it to the shredder.
The photography you use for your marketing says a lot about your business or products so its important that the styling and spirit portrayed reflects your brand values. We create WOW shots to get attention for products and portfolios or WOO shots that may be more subtle, friendly or engaging to encourage interaction. We are passionate about our photography and renowned for putting everyone at ease. Our work includes styling, art direction & photography for corporate head-shots, natural portraits, staff and corporate environments, product shots, architecture, interiors and events.
Knowing your marketplace is always a good place to start so we can make sure you have a complete insight into your target audience’s behaviour, market trends or competition before developing your campaign. We offer a wide range of market research including focus groups, qualitative and quantitative analysis. Our telemarketing team will get to know you, your product or business inside out so that we can WOW and WOO by ‘phone. This may be for research purposes, to identify individuals to target, introduce products and businesses or set up appointments for face-to-face meetings (which has proven successful both here and in Australia).
We draw on our knowledge from decades of experience in branding, design, marketing, websites, digital, sales promotion and advertising – across nearly every market place. This, combined with our creativity and commercial edge is used to advise, develop plans or campaigns for start ups, SMEs and international organisations. We are renowned for ‘just getting on with it’ as our clients trust us to make the right decisions based on the fact that we know what WOWs and WOOs. We instinctively know what doesn’t work too, so budgets and time are not wasted going down the wrong path.
Let us add a WOW and WOO to your next project