Nothing can WOW an audience more than a bold, iconic, witty or clever advertising campaign to generate awareness, endorse brand strengths and encourage recall. Using our wealth of experience in concept development, ad design and production, copywriting and media buying we deliver the WOO by invoking a positive reaction with memorable and thought provoking advertisements online, in press as well as on TV and radio.
Some advertisement spring immediately to mind but nowadays it is likely that these are not necessarily restricted to TV or mainstream press as ‘opportuinities to see’ have become so much more diverse due to the change in viewing behaviour and the wide variety of other media types. A well crafted and creative viral marketing / advertising campaigns can put advertisers well and truly on the map and can even be achieved with very low, if any, media space costs.
Whatever the scale of your campaign or budget, the same fundamentals are crucial – to ensure that the core proposition has been identified, that the target audience is defined and understood and that the media route selected is appropriate to reach the audience and fit within the budget. What should not be overlooked however is the need to deliver results as, after all, what is the point of generating awareness, interest or empathy if no-one then buys your product or service?
Our focus will always be on developing an advertising concept that is intelligently and creatively conceived, well executed and that triggers a response. It may be that you need a simple advertisement for a local publication or a fully integrated campaign involving planning, media buying and implementation. Whatever it is, you can be assured that we have the experience to know what will work ….and what won’t.
We integrate WOW and WOO into each one of our services. These may be used individually, combined for added impact, or why not use WOWWOO as your very own marketing and creative ‘department’? If you don’t know what you need then don’t worry as we are here to help so please get in touch with us.
Let us add a WOW and WOO to your next project