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Dentyl Mouthwash - Creative Marketing by WOWWOO
15738
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DENTYL MOUTHWASH

DENTYL MOUTHWASH
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Category
Worldwide
About This Project

Outsourced marketing & creative department from before launch through to the sale of the brand and business 9 years later.   Complete responsibility for marketing planning, creative, brand development across consumer,  professional and trade environments.   Activity covered all elements of the marketing mix and involved brand evolution as well as new product launches for Dentyl Mouthwash(including in Australia and New Zealand).

  • Marketing consultancy, research, branding
  • Identification & development of proposition, positioning and all advertising and marketing messages
  • Packaging – launch, evolution, new product and international markets – mouthwashes, toothpastes and tongue cleaner
  • Trade campaign and communications – advertising, direct mail, sampling, presentations
  • Advertising – TV (with Hugh Laurie as voice over), press, radio, outdoor media
  • Sales promotions – on-pack, in-store, mail in, third party across mouthwashes and toothpastes, trial campaigns
  • In-store presence and third party programmes, point-of-sale, PR direction, exhibitions, events
  • Retailer presentations and assistance with sell-in – Tesco, Sainsburys, Waitrose, Boots, Superdrug, Morrisons to name but a few
  • Website
  • Launch of Exhileration range – PR campaign, advertiisng, sales promotion

www.dentylactive.com