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Department of Health - Promotional Campaign by WOWWOO
15759
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DEPARTMENT OF HEALTH

Department of Health
Category
National
About This Project

The Department of Health wanted to promote the importance of Folic Acid in pregnancy and needed a commercial strategy and presentation to enable them to achieve this.    Manufacturers of food brands high in Folic Acid were targeted and encouraged to flag this on their packaging.

 

  • Development of targeting strategy (and presentation to manufacturers)
  • Folic Acid symbol design
  • Doctors surgery leaflets explaining the importance of Folic Acid in pregnancy
  • Retailer leaflets available in store (with over-branding opportunity)