35

Quick Links
Portfolio

Smiley

WOWWOO CALLBACK

Like us to contact you?

Please fill in this form and we will get back to you shortly.

SOPLICA VODKA - Marketing Campaign by WOWWOO
15768
portfolio_page-template-default,single,single-portfolio_page,postid-15768,ajax_fade,page_not_loaded,,side_area_uncovered_from_content,qode-theme-ver-7.5,wpb-js-composer js-comp-ver-4.12.1,vc_responsive

SOPLICA VODKA

SOPLICA VODKA SOPLICA VODKA SOPLICA VODKA
Category
National
About This Project

A campaign for the launch of Soplica (a premium authentic Polish vodka owned by BOLs drinks company) into the UK.   This involved close interaction with BOLs and the distribution company in the UK as well as on-site visits to the manufacturing plant in Poland.  From this came the strategy and positioning which was adopted throughout the marketing effort….”Distinctive Polish Spirit”.   The extension of this was SO Soplica (SO Pure, SO Distinctive, SO Mixable  SO Soplica) all of which created it’s unique appeal.

 

  • Consultancy – marketing and distribution / sell into the retailer
  • Branding development for the UK market (including packaging)
  • Core positioning and proposition
  • Sales promotion and retailer support
  • Advertising
  • Leaflets and marketing materials
  • Liaison with BOLs Poland
  • Copywriting