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Tesco - Creative Marketing Designed by WOWWOO
15798
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TESCO

TESCO TESCO TESCO TESCO
Category
National
About This Project

Working directly with the buyer, the brief was to encourage trial and increase sales of three different categories:  fruit, vegetables and cheeses.   These campaigns were implemented separately and in each case a significant sales increase was realised.

  • Campaign planning, concept, content
  • Graphic design
  • Sales promotion
  • In-store point of sale
  • Competitions
  • Leaflets
  • Recipe cards
  • Club Card magazine activity
  • Photography
  • Copywriting