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Variety Club - Marketing Campaign by WOWWOO
15741
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VARIETY CLUB

Variety Club Variety Club Variety Club Variety Club Variety Club Variety Club Variety Club Variety Club Variety Club Variety Club Gold Heart Appeal
Category
National
About This Project

Fundraising for The Gold Heart Appeal for The Variety Club of Great Britain for a one year contract.

Gold Hearts (Spiderman)

  • Research, telemarketing, retailers and partners liaison
  • Appeal logo redesign, box design, in-pack & box copy incorporating ‘phone in competition
  • Development of presentations for retailers/potential partners
  • Multi-level PR campaign & media liaison & releases
  • Cinema event with Natasha Kaplinski, CbeeBies & 100 disadvantaged children
  • Gold Heart webpage direction
  • Dealings with over 50 celebrities (and agents) inc. Hugh Laurie, Emma Forbes, Fiona Phillips, Natasha Kaplinski, Jonathan Ross, Claire Sweeney, Robert Powell etc.
  • Event Management, competitions & sponsorship
  • E-messaging
  • Photography

Inspired by the Heart Range

  • Logo & concept for merchandise range
  • On-line brochure, order process system and shop management
  • Sourcing, product selection, pricing, distribution, storage of heart inspired products
  • Identifying & negotiating with suppliers
  • Photography, styling & catalogue production
  • PR – including sponsorship of EMAPs PremierKids Exhibition and heart inspired fashion show with Emma Forbes
  • In-store POS
  • Extension of scheme – retailers contributed £1 for IBTH items sold in their store or from their website

 

www.variety.org.uk