I worked directly with Tesco heads and buyers  of a number of categories with the purpose of creating a range of campaigns to encourage trial and increase sales across four different categories:  fruit, vegetables, meat and cheeses.   These campaigns were implemented separately and in each case a significant sales increase was realised.  I also devised and initiated a joint in-store promotion involving New Zealand Lamb, Braun Household products and Tesco (involving instore demonstrations, recipe cards, money off coupons and BOGOFs).

• Campaign planning, concept, content
• Graphic design
• In-store point of sale
• In-store demonstrations
• Sales promotion (Tesco, New Zealand Lamb and Braun)
• Competitions
• Leaflets
• Recipe cards
• Club Card magazine activity
• Photography
• Copywriting